Account

Home territory

412

Pittsburgh, the way we see it.

Shop the pieces
Two people wearing black Rizo 412 sets beneath a Pittsburgh overpass
Rizo, Pittsburgh.

Why 412

I thought 412 was corny.

I thought the dads would love it. I wanted to take something everybody already knew and make it cool. Artistic, symbolic, unmistakably Pittsburgh.

Then people started reacting to it differently than I expected. They got excited. They complimented it. They wore it. By the second year, 412 had grown on me too.

I never changed it. I just started seeing what everybody else saw in it.

The 412 edit

From here.

All pieces

412 / After dark

Knoah wearing a black and yellow Rizo 412 hoodie and sweats while seated on a red leather couch
Knoah412
A person walking down a street at night wearing a black hoodie with yellow 412, XXX and Rizo lettering on the back
Two people wearing black and yellow Rizo 412 pieces near a Pittsburgh stadium at night
Pittsburgh, after dark.

412 / Pittsburgh

Proud to come from here.

I grew up not liking Pittsburgh. I wasn’t proud to be from here. Now, at 26, I’m proud to come from Pittsburgh, proud to represent the black and gold, and proud to try to be a spark for my city.

Anyone who knows what those numbers mean can make it their own.

Out selling / Pittsburgh

We went outside anyway.

Walking the streets trying to sell Rizo is scary, intimidating and sometimes embarrassing. Steelers games. Pop-ups. Cold days. Rainy days. Rejection. We still showed up.

Two people looking over a yellow Rizo hoodie beneath a yellow-painted Pittsburgh structure
A closer look.
Three people taking a selfie while one wears a black and yellow Rizo 412 shirt
Out here together.

Pittsburgh / In the daylight

The kids had fun. That was enough.

Same city. More color.

At the Western Pennsylvania School for the Deaf Community Block Party, the table was chaos in the best way. Kids, parents, dye everywhere, everybody helping somebody.

A person smiling in a black Rizo 412 hoodie at the block party
WPSD Community Block Party2026
A person holding up a yellow Rizo shirt at the block party
RIZO, OUTSIDE.